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VillageReach Last Milers Report
On June 27, 2010, VillageReach staff members competed in the annual Mountains to Sound relay race. Our team, the Last Milers, traveled a total of 100 miles from the Cascade Mountains to Seattle’s Puget Sound. The relay race consisted of a mountain bike, road bike, kayak, and two running legs. We finished the entire race [...]
Cultivating Markets Part 4: Big Events Recap
Over the past two weekends, we ran four “Big Events” in the bairros of Namicopo and Namutequiliua. The Big Events are, as the name suggests, big promotional events to further promote LPG and VidaGas products. We had music, theatre, dancing, and giveaways among other things to entertain and educate people about LPG. We selected high-traffic [...]
Cultivating Markets Part 3: Developing a business model and toolkit for the BoP
I’m sure many of you browsing this blog are familiar with C.K. Prahalad’s groundbreaking book,The Fortune at the Bottom of the Pyramid. In his book Prahalad offers us insight into the vast, potential wealth that exists among consumers at the Bottom of the Pyramid (BoP). In fact, he’s talking about over 4 billion people and [...]
Cultivating Markets: Increasing household access to propane in Mozambique Part 2
March was the month that we began to make significant strides with the project. We gained permission from the community leader of the Namicopo bairro (neighborhood) to conduct our awareness campaign. Fernando, our Lead Promoter, has been busy developing a “toolkit” of resources for the market analysis, and putting together a team for the campaign. [...]
Cultivating Markets: Increasing household access to propane in Mozambique Part 1
My name is Peter Nakamura and I am one of the newest members of the VillageReach team. I am currently based in Nampula, Mozambique to help coordinate a project funded by USAID to help individual households gain access to propane. The project is coordinated through VillageReach and its social business, VidaGas – the largest distributor [...]
VillageReach and the Innovation Pile-up
Welcome to the VillageReach blog! This blog follows VillageReach’s progress as well as interesting ideas, projects and events at the intersection of health with social enterprise, technology & logistics.
We ’re launching with our thoughts on the “Innovation Pile-up.” Chris Elias, the Executive Director of PATH, coined this phrase to describe the coming challenge [...]
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